After Prohibition, Americans redeveloped their taste
for alcohol. By the 1930s, many Americans had come to view the consumption
of wine and liquor as an essential component of the "good life."
Writers, film actors, artists, and other visible models of glamorous success
reinforced this idea.
With cocktail culture in full swing, numerous guides
appeared which showed readers how to equip their home bars and impress
their friends with alluring concoctions.
to Food Nutrition & Science
[top] So Red the Nose or, Breath in the Afternoon. Edited by Sterling
North and Carl Kroch. Illustrated by Roy C. Nelson. New York: Farrar &
[bottom] Patrick Gavin Duffy. The
Standard Bartender's Guide. New York : Permabooks, 1948.