Food Processing Soon, regional markets gave way to national, signature brand names and trademarks. Large businesses rushed to capture market share, consolidate the power behind it, build brand name recognition, and effectively drive smaller producers out of business. Manufacturers increasingly used trademarks and other nationally recognizable identifiers and labels to distinguish their products. Although the market for processed foods expanded rapidly, at first it was also unstable, because of public uncertainty about product quality. The government responded by creating federal regulatory bodies and legislation designed to ensure consumer confidence and market stability. Production standards were also introduced in the canning, freezing and meat processing industries. |
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