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1896: The Battling Standards
The McKinley campaign made liberal use of the color gold to support the gold standard. Buttons and pins represented “the money we want.”. Other buttons encouraged Conservative Democrats to cross Party lines to support gold over silver: “I am a Democrat, but will vote for Gold Standard.” Marcus Hanna, iron magnate and chair of the Republican National Committee, helped the McKinley campaign along by coining the catchy slogan “In God we trust, in Bryan we bust.”
William McKinley Campaign Buttons, 1896.