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Affordable Meals with Milkorno

Cornell home economists influenced American nutritional habits by promoting the first nationally distributed cereal fortified with calcium and vitamins. A research team led by Flora Rose developed Milkorno, Milkoato, and Milkwheato cereals in the early 1930s. Nutritious and also inexpensive, initially the cereal was sold exclusively to the Federal Emergency Relief Administration for distribution to Americans impoverished by the Depression. Home economists claimed that by substituting Milkorno for flour and cornmeal, a family of five could eat on less than five dollars a week. A magazine advertisement for Milkorno claimed that First Lady Eleanor Roosevelt used Milkorno cereal for meals at state dinners in the White House. The Cornell researchers received nominal royalties from cereal sales and shared its knowledge about vitamin enrichment with commercial producers at no cost.


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