Joyce took an active role in the production and the promotion of his books. On Ulysses, especially, he concentrated all his energies. In addition to writing furiously to finish the final drafts of the later chapters, Joyce drew up lists of potential subscribers, looked for advance publicity opportunities and, once the novel was published, selected favorable quotes for promotional leaflets and encouraged critics to submit friendly reviews.
Items Exhibited in the Selling Ulysses Section
How to Enjoy James Joyces Great Novel Ulysses. New York: Random House, 1934. [view]
Shakespeare & Co. Ulysses by James Joyce: Extracts from Advance Press Notices. Paris, 1921. [view]
George Bernard Shaw. Letter to Sylvia Beach. Ca. 1922.
Shakespeare & Co. Ulysses subscription form and prospectus. Original design.
Shakespeare & Co. Ulysses subscription form and prospectus.