American Demographics records, 1979-2004.
Collection Number: 6794

Division of Rare and Manuscript Collections
Cornell University Library


DESCRIPTIVE SUMMARY

Title:
American Demographics records, 1979-2004.
Repository:
Division of Rare and Manuscript Collections
Collection Number:
6794
Abstract:
Collection consists of records related to the publication of American Demographics. Includes reports, clippings, oral history recordings, and memorabilia.
Creator:
Quanitities:
2 cubic feet.
Language:
Collection material in English

Biographical / Historical

American Demographics was a journal founded in Ithaca, New York by Peter Francese in 1979. The magazine focused on analysis of demographic data and its interpretation for planners and marketers. The journal was published until 2004, when it was acquired by Advertising Age, which incorporated the name and some content into its magazine.

COLLECTION DESCRIPTION

Collection consists of records related to the publication of American Demographics. Includes reports, clippings, oral history recordings, and memorabilia.

INFORMATION FOR USERS

Cite As:

American Demographics records, #6794. Division of Rare and Manuscript Collections, Cornell University Library.

SUBJECTS

Places:
United States -- Population -- Periodicals.
Subjects:
Demographic surveys -- United States -- Periodicals.
Demography -- Periodicals.

CONTAINER LIST
Container
Description
Date
Box 1 Folder 1
Local and American Demographics correspondence, marketing, and quotes
1979 - 1990
Box 1 Folder 2
Miscellaneous correspondence
1980 - 1985
Box 1 Folder 3
American Demographics six-year index
1981 - 1986
Box 1 Folder 4
Clippings and quotes
1979 - 1984
Box 1 Folder 5
Associated Press story
1984
Box 1 Folder 6
Clippings and reports
1985
Box 1 Folder 7
Newspaper clippings
1985 - 1987
Box 1 Folder 8
Clippings and articles
1986
Box 1 Folder 9
Newspaper clippings
1987
Box 1 Folder 10
Five-year plan
1988 - 1993
Box 1 Folder 11
Regions: Expanded - Notes for new section of magazine
1988
Box 1 Folder 12
Newspaper clippings and reports
1988
Box 1 Folder 13
Clippings and quotes
1988
Box 1 Folder 14
Memos
1988 - 1990
Box 1 Folder 15
Reader survey
1989
Box 1 Folder 16
J. Parsons, Art Production Director
1989
Box 1 Folder 17
Blayne Cutler, Editor
1989
Box 1 Folder 18
Newspaper clippings and reports
1989
Box 1 Folder 19
Jerri Dougherty, Editorial Assistant
1989 - 1990
Box 1 Folder 20
Dow Jones correspondence and reports
1984 - 1990
Box 1 Folder 21
Business environment for Dow Jones in the 1980s
1985
Box 1 Folder 22
Clippings and reports
1990
Box 1 Folder 23
The Marketer and competition
1990
Box 1 Folder 24
List of employees
1987 - 1990
Box 1 Folder 25
Clippings and quotes
1982 - 1995
Box 1 Folder 26
Miscellaneous memos
1990 - 1991
Box 2 Folder 1
Media mentions
1991
Box 2 Folder 2
The Popcorn Report
1991
Box 2 Folder 3
Survey of subscribers
1992
Box 2 Folder 4
Cliipings and Quotes
1992 - 1993
Box 2 Folder 5
New magazine planning, Marketing Tools
1993
Box 2 Folder 6
Focus groups
1994
Box 2 Folder 7
Five-year plan
1995
Box 2 Folder 8
Oral history interviews by Curt Freitag
1978 - 1989
Box 2 Folder 9
Oral history transcripts
Box 2 Folder 10
Company history
Box 2 Folder 11
Library
Box 2 Folder 12
Wednesdays newsletter
1986 - 1987
Box 2 Folder 13
Wednesdays newsletter
1987 - 1990
Box 2 Folder 14
Rolodex cards(Brad Edmondson)
1990 - 1991
Box 2 MU-2050
American Demographics promotional eraser
Scope and Contents
Logo and slogan,"Because the Numbers Are Always Changing"
Box 2 MU-2051
Lucite obelisk
Scope and Contents
EDI award from National Easter Seal Society to Judith Waldrop for article "The Demographics of Disability"
Box 2 V-6838
VHS tape - Tom Parker on The Tonight Show
October 16, 1987
Scope and Contents
Tom Parker promoting his book of American Demographics covers called In One Day, with cover note from Peter A. Steen to Jill Charboneau.
Box 2 tr-9884
Cassette tape - American Demographics oral history: Peter Francese and Mary Riche
Box 2 tr-9885
Cassette tape - American Demographics oral history: Penelope Wickham, Doris Walsh, and Cheryl Russell
Box 2 tr-9886
Cassette tape - American Demographics oral history: Cally Arthur and Jill Charboneau
Box 2 tr-9887
Cassette tape - American Demographics oral history: Ellen Marsh and Mike Rider
Box 2 tr-9888
Cassette tape - American Demographics oral history: Nancy Ten Kate, Gail Butterfield, Michelle DeChant, and Bickley Townsend
Box 2 tr-9889
Cassette tape - American Demographics oral history: Terri Robinson, Diane Crispell
Box 2 tr-9890
Cassette tape - Brad Edmondson on the 1990 census, WAMR/WCTQ,Venice,Florida
October 9, 1988
Box 2
Mergenhagen, Paula.Targeting Transitions: Marketing to Consumers During Life Changes
1985
Box 2
Braus, Patricia. Marketing Health Care to Women
1997
Box 2
Dunn, William.The Baby Bust: A Generation Comes of Age
1992
Box 2
Dunn, William. Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information
1993
Box 2
Waldrop, Judith with Marcia Mogelonsky. The Seasons of Business: The Marketer's Guide to Consumer Behavior
1992
Box 2
Francese, Peter. Capturing Customers: How to Target the Hottest Markets of the '90s
1990
Mapcase Folder 1 MU-1863
Cloth banner, 26" x 26"
pre-1988
Scope and Contents
Banner front has American Demographics pre-1988 logo on yellow backing and "A Dow Jones Company" in black letters underneath, back of banner has label "Clothworks, Ithaca, NY".