Guide to the American Demographics Records,
1979-2004.

Collection Number: 6794

Division of Rare and Manuscript Collections
Cornell University Library

Contact Information:
Division of Rare and Manuscript Collections
2B Carl A. Kroch Library
Cornell University
Ithaca, NY 14853
(607) 255-3530
Fax: (607) 255-9524
rareref@cornell.edu
http://rmc.library.cornell.edu
Compiled by:
RMC Staff
Date completed:
October 2013
EAD encoding:
RMC Staff, October 2013
Date modified:
RMC Staff, October 2013

© 2013 Division of Rare and Manuscript Collections, Cornell University Library


DESCRIPTIVE SUMMARY

Title:
American Demographics records, 1979-2004.
Collection Number:
6794
Creator:
Quantity:
2 cubic feet.
Forms of Material:
Printed material
Repository:
Division of Rare and Manuscript Collections, Cornell University Library
Abstract:
Collection consists of records related to the publication of American Demographics. Includes reports, clippings, oral history recordings, and memorabilia.
Language:
Collection material in English


American Demographics was a journal founded in Ithaca, New York by Peter Francese in 1979. The magazine focused on analysis of demographic data and its interpretation for planners and marketers. The journal was published until 2004, when it was acquired by Advertising Age, which incorporated the name and some content into its magazine.

COLLECTION DESCRIPTION

Collection consists of records related to the publication of American Demographics. Includes reports, clippings, oral history recordings, and memorabilia.

SUBJECTS

Subjects:
Demography -- Periodicals.
Demographic surveys -- United States

Places:
United States -- Population -- Periodicals.


INFORMATION FOR USERS

Cite As:
American Demographics records, #6794. Division of Rare and Manuscript Collections, Cornell University Library.

CONTAINER LIST

Date
Description
Container
1979 - 1990
Local and American Demographics correspondence, marketing, and quotes
Box 1 Folder 1
1980 - 1985
Miscellaneous correspondence
Box 1 Folder 2
1981 - 1986
American Demographics six-year index
Box 1 Folder 3
1979 - 1984
Clippings and quotes
Box 1 Folder 4
1984
Associated Press story
Box 1 Folder 5
1985
Clippings and reports
Box 1 Folder 6
1985 - 1987
Newspaper clippings
Box 1 Folder 7
1986
Clippings and articles
Box 1 Folder 8
1987
Newspaper clippings
Box 1 Folder 9
1988 - 1993
Five-year plan
Box 1 Folder 10
1988
Regions: Expanded - Notes for new section of magazine
Box 1 Folder 11
1988
Newspaper clippings and reports
Box 1 Folder 12
1988
Clippings and quotes
Box 1 Folder 13
1988 - 1990
Memos
Box 1 Folder 14
1989
Reader survey
Box 1 Folder 15
1989
J. Parsons, Art Production Director
Box 1 Folder 16
1989
Blayne Cutler, Editor
Box 1 Folder 17
1989
Newspaper clippings and reports
Box 1 Folder 18
1989 - 1990
Jerri Dougherty, Editorial Assistant
Box 1 Folder 19
1984 - 1990
Dow Jones correspondence and reports
Box 1 Folder 20
1985
Business environment for Dow Jones in the 1980s
Box 1 Folder 21
1990
Clippings and reports
Box 1 Folder 22
1990
The Marketer and competition
Box 1 Folder 23
1987 - 1990
List of employees
Box 1 Folder 24
1982 - 1995
Clippings and quotes
Box 1 Folder 25
1990 - 1991
Miscellaneous memos
Box 1 Folder 26
1991
Media mentions
Box 2 Folder 1
1991
The Popcorn Report
Box 2 Folder 2
ca. 1992
Survey of subscribers
Box 2 Folder 3
1992 - 1993
Cliipings and Quotes
Box 2 Folder 4
1993
New magazine planning, Marketing Tools
Box 2 Folder 5
1994
Focus groups
Box 2 Folder 6
1995
Five-year plan
Box 2 Folder 7
1978 - 1989
Oral history interviews by Curt Freitag
Box 2 Folder 8
Oral history transcripts
Box 2 Folder 9
Company history
Box 2 Folder 10
Library
Box 2 Folder 11
1986 - 1987
Wednesdays newsletter
Box 2 Folder 12
1987 - 1990
Wednesdays newsletter
Box 2 Folder 13
1990 - 1991
Rolodex cards(Brad Edmondson)
Box 2 Folder 14
American Demographics promotional eraser
Box 2 MU-2050
Logo and slogan,"Because the Numbers Are Always Changing"
Lucite obelisk
Box 2 MU-2051
EDI award from National Easter Seal Society to Judith Waldrop for article "The Demographics of Disability"
October 16, 1987
VHS tape - Tom Parker on The Tonight Show
Box 2 V-6838
Tom Parker promoting his book of American Demographics covers called In One Day, with cover note from Peter A. Steen to Jill Charboneau.
Cassette tape - American Demographics oral history: Peter Francese and Mary Riche
Box 2 tr-9884
Cassette tape - American Demographics oral history: Penelope Wickham, Doris Walsh, and Cheryl Russell
Box 2 tr-9885
Cassette tape - American Demographics oral history: Cally Arthur and Jill Charboneau
Box 2 tr-9886
Cassette tape - American Demographics oral history: Ellen Marsh and Mike Rider
Box 2 tr-9887
Cassette tape - American Demographics oral history: Nancy Ten Kate, Gail Butterfield, Michelle DeChant, and Bickley Townsend
Box 2 tr-9888
Cassette tape - American Demographics oral history: Terri Robinson, Diane Crispell
Box 2 tr-9889
October 9, 1988
Cassette tape - Brad Edmondson on the 1990 census, WAMR/WCTQ,Venice,Florida
Box 2 tr-9890
1985
Mergenhagen, Paula.Targeting Transitions: Marketing to Consumers During Life Changes
Box 2
1997
Braus, Patricia. Marketing Health Care to Women
Box 2
1992
Dunn, William.The Baby Bust: A Generation Comes of Age
Box 2
1993
Dunn, William. Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information
Box 2
1992
Waldrop, Judith with Marcia Mogelonsky. The Seasons of Business: The Marketer's Guide to Consumer Behavior
Box 2
1990
Francese, Peter. Capturing Customers: How to Target the Hottest Markets of the '90s
Box 2
pre-1988
Cloth banner, 26" x 26"
Folder Oversize 1
Banner front has American Demographics pre-1988 logo on yellow backing and "A Dow Jones Company" in black letters underneath, back of banner has label "Clothworks, Ithaca, NY".