Taylor Wine Company Records,1950-1989.

Collection Number: 6718

Division of Rare and Manuscript Collections
Cornell University Library


DESCRIPTIVE SUMMARY

Title:
Taylor Wine Company records, 1950-1989.
Collection Number:
6718
Creator:
Taylor Wine Company.
Quantity:
4.1 cubic feet.
Forms of Material:
Correspondence, business and accounting records, photographs, newspaper clippings, audio recordings, and publications.
Repository:
Division of Rare and Manuscript Collections, Cornell University Library
Abstract:
Correspondence, business and accounting records relating the the operation of the Taylor Wine Company in Hammondsport, N.Y. Letters, notes, and statistics in wine advertising for and by Taylor Wine Company and D'Arcy Advertising Company.
Language:
Collection material in English


COLLECTION DESCRIPTION

Correspondence, business and accounting records relating the the operation of the Taylor Wine Company in Hammondsport. Letters, notes, and statistics in wine advertising for and by Taylor Wine Company and D'Arcy Advertising Company. Also included are magazine clippings, newspapers, photos, negatives, audio recordings, articles, meeting reports, school coursework and publications. The collection shows the success of the company through smart and extensive marketing. Notable figures in this collection are Walter S. Taylor, Grayton H. Taylor, and William L. Rech.
Also included in this collection are Taylor family photographs, personal correspondence and school papers written by Walter Taylor, along with a set of autographed prints by H. Hawkins of early aviation.
SUBJECTS

Names:
Taylor Wine Company.
Taylor, Clarence W.
Taylor, Fred C.
Taylor, Greyton H.
Taylor, Walter S.
Taylor Wine Company.

Subjects:
Viticulture.
Wine and wine making.
Wineries -- New York (State) -- Hammondsport.


INFORMATION FOR USERS

Cite As:
Taylor Wine Company records, #6718. Division of Rare and Manuscript Collections, Cornell University Library.

NOTES

Forms part of the Eastern Wine and Grape Archive. (EWGA)

RELATED MATERIALS

‡3 See also the Greyton H. Taylor Wine Museum at Bully Hill Vineyards in Hammondsport, N.Y. for additional archival material and photographs of the Taylor Wine Company and Taylor family.

CONTAINER LIST

Container
Description
Date
Box 1 Folder 1
Taylor Wine Co. and D'Arcy Advertising Company, January 1961
Jan 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, magazine clippings, advertisement plans, receipts
Box 1 Folder 2
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1961
February 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, publications, magazine clippings, receipts
Box 1 Folder 3
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1961
March 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, Walter S. Taylor, recipes, statistical data, letters, receipts, magazine clippings, advertisements
Box 1 Folder 4
Taylor Wine Co. and D'Arcy Advertising Company, April 1961
April 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, advertisements, articles
Box 1 Folder 5
Taylor Wine Co. and D'Arcy Advertising Company, May 1961
May 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, news clippings, market statistics
Box 1 Folder 6
Taylor Wine Co. and D'Arcy Advertising Company, June 1961
June 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, photos, news clippings, articles, advertisements
Box 1 Folder 7
Taylor Wine Co. and D'Arcy Advertising Company 1961
1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles, advertisements
Box 1 Folder 8
Taylor Wine Co. and D'Arcy Advertising Company, Aug 1961
August 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles, advertisements, the Taylor Wine Check-Booster Plan
Box 1 Folder 9
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1961
September 1961
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Lucille Shearwood, letters, news clippings, articles, advertisements
Box 1 Folder 10
Merchandising of Advertising 1961, part 1
1961
Magazines: Esquire, Bride's, Holiday, Cosmopolitan, Newsweek, Time, Living, Bakersfield Californian, True, Redbook; William L. Rech, letters
Box 1 Folder 11
Merchandising of Advertising 1961, part 2
1961
Magazine schedules: Sports Illustrated, Holiday, Time, Living, True, Redbook; William L. Rech, letters, photos
Box 1 Folder 12
Merchandising of Advertising 1961, part 3
1961
1961 Advertising and Promotion Schedule, William L. Rech, Advertisement Overview
Box 1 Folder 13
Direct Mail Letters by Salesmen
1961
Mail advertisements, employee introductions, brochures
Box 1 Folder 14
True Magazine vs. Newsweek, 1963
1963
Statistics
Box 1 Folder 15
Ocean Press
1958-1959
Letters, the Ocean Press newspaper of Sept 12 1958
Box 1 Folder 16
The News
1958, 1962
Letters, "Profile of the Millions", statistics
Box 1 Folder 17
Beverage Industry News
1957
Beverage Industry News Nov 1 1957, publishers statement, rate card
Box 1 Folder 18
Club Executive
1963
Letters
Box 1 Folder 19
Arizona Beverage Journal
1958
Letter, magazine advertisement print
Box 1 Folder 12
American Home Magazine Advertising
1961
Letters, statistics
Box 1 Folder 21
Modern Bride
1961
Letters
Box 1 Folder 22
Living Magazine
1961
Letters, telegram, magazine pages
Box 1 Folder 23
Distributor Group Visits
1962
Taylor Bulletin
Box 1 Folder 24
Info Re-Regulations
1962
Letters, instruction manuals
Box 1 Folder 25
Champagne Tax
1962
Letters, "The Exorbitant Federal Tax on Light Sparkling Wines", "The Present Status of the Champagne Industry", Greyton H. Taylor
Box 1 Folder 26
NABCA Reports
1962
News bulletin, letters, publications
Box 1 Folder 27
State Regulations
1962-1963
Bulletins, letters, Walter S. Taylor
Box 1 Folder 28
Hotel Product News
1962
Letters, publication
Box 1 Folder 29
Holiday Magazine
1961
Magazine pages, letters, telegrams, Grayton H. Taylor
Box 1 Folder 30
Executive Steward Magazine
1959
Letters, Jack W. Lauts, Grayton H. Taylor, William L. Rech
Box 1 Folder 31
Connecticut Liquor Control Commission
1956
Letters, Grayton H. Taylor
Box 1 Folder 32
Buchman and Buchman part 1
1955-1963
Letters, Henry J. Buchman, Abraham M. Buchman, Walter S. Taylor, State Liquor Authority
Box 1 Folder 33
Buchman and Buchman part 2
1955-1963
Letters, State Liquor Authority approved advertising material, images, photos, Grayton H. Taylor
Box 1 Folder 34
State of New Hampshire
1957-1958
Letters, Laws and Regulations published material
Box 1 Folder 35
Kansas Approval on Advertising
1958
Letters, report
Box 1 Folder 36
Georgia Advertising Approval
1957-1958
Letters, advertisement samples, point-of-sale advertising materials, flattened wine box, Grayton H. Taylor
Box 2 Folder 1
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
October 1961
Letters, report, Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 2
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
November 1961
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 3
Taylor Wine Co. and D'Arcy Advertising Company, Dec 1961
December 1961
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 4
Taylor Wine Co. and D'Arcy Advertising Company, Jan 1962
January 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 5
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1962
February 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 6
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1962
March 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 7
Taylor Wine Co. and D'Arcy Advertising Company, Apr 1962
April 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 8
Taylor Wine Co. and D'Arcy Advertising Company, May 1962
May 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 9
Taylor Wine Co. and D'Arcy Advertising Company, June 1962
June 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 10
Taylor Wine Co. and D'Arcy Advertising Company, July 1962
July 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 11
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
August 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 12
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1962
September 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 13
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
October 1962
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 14
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
November 1961
Walter S. Taylor, Grayton H. Taylor, William L. Rech
Box 2 Folder 15
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
October 1961
Letters, report, Grayton H. Taylor, William L. Rech
Box 2 Folder 16
Marketing Information
1955-1961
Magazines, statistics,
Box 2 Folder 17
Conference Reports D'Arcy
1959-1961
Letters, report
Box 2 Folder 18
1962 Conferences with D'Arcy and NSO
1962
Letters, report
Box 2 Folder 19
D'Arcy Advertising Co. Complete Mailing List for Taylor Wine Co.
1958
Letters, mailing list
Box 2 Folder 20
National Sales Conference
January 9-11, 1961
Letters, reports, papers
Box 2 Folder 21
Reports and Papers on Wine
1969-1970
Box 2 Folder 22
Local Advertising
1962-1963
Cornell, travel guides, articles, Walter S. Taylor
Box 2 Folder 23
West Coast Advertising
1962
Box 2 Folder 24
Winery - Distributor Advertisements
1962
Box 2 Folder 25
Great Western Advertisements
1962-1963
Box 2 Folder 26
Control State Advertisements
1962
Box 2 Folder 27
Canadian Advertising
1962
Letters
Box 2 Folder 28
Walter S. Taylor's Advertising Slides
1962
slides, negatives
Box 2 Folder 29
Taylor Champagne Purse
1962
Audio recording on magnetic tape
Box 2 Folder 30
Magazine Advertisers Coverage Service
1961
Statistics
Box 2 Folder 31
Media Considerations
1962
Statistics, reports, D'Arcy Advertising Company
Box 2 Folder 32
Data on Advertising
1959-1961
Box 2 Folder 33
Advertising Schedule Copies
1962-1963
Box 2 Folder 34
Bill Kleins Party Book
1962
Letters, order reports
Box 2 Folder 35
Walter S. Taylor Business and Accounting Coursework
Worksheets, tests
Box 2 Folder 36
Lulumae Gage Accounting Coursework
Worksheets, tests
Box 2 Folder 37
Walter S. Taylor English Coursework
Essays
Box 2 Folder 38
Financial Statement and Overview
1953
Box 2 Folder 39
Data from studies involving corks with John Barnard
1982
Box 3 V-732
Wines by Taylor
1939
Describes the art of wine making in New York State and the Taylor Wine Company. VHS print of original 1939 16mm film. DVD copy available in collection #6695, DVD 169.
Box 3 V-733
Wines by Taylor
1939
Betacam SP print of original 1939 16mm film. DVD copy available in collection #6695, DVD 169.
Box 3 DVD-47
Savor the flavor, romancing America's grape.
2006
Box 4 Folder 2
D. Bauder mail
1897-1907
Box 4 Folder 3
Wine advertisements and pamphlets
Box 4 Folder 4
Two handkerchiefs with embroidered "S"
MU-1915-1916
Undated
Box 4 Folder 5
Miscellaneous postcards
1890-1920
Box 4 Folder 6
F.M. Champlin letters
1920
Box 4 Folder 7
Taylor family photos
1960-1970
Box 4 Folder 8
Additional family photos
Undated
Box 4 Folder 9
Walter Taylor photos
Undated
Box 4 Folder 10
Taylor family history items
Box 4 Folder 11
Personal correspondence - Lillian
1988
Box 4 Folder 12
Personal correspondence - Walter Taylor
1960's-1970's
Box 4 Folder 13
Family correspondence
1989
Box 4 Folder 14
General correspondence
1960-1988
Box 4 Folder 15
Greyton H. Taylor wine museum material
Box 4 Folder 16
Walter S. Taylor farewell address
1970-04-23
Box 4 Folder 17
Barrell dinner
1986
Box 4 Folder 18
Annual industry questionnaire
1964
Box 4 Folder 19
St. Mary's 10th annual wine tasting party
1986-06-06
Box 4 Folder 20
Certificates
1976, 1986
Box 4 Folder 21
Grape country calandar
1989
Box 4 Folder 22
Living Wine Grapes, by Walter S. Taylor
Undated
Box 4 Folder 23
Walter S. Taylor artwork
Box 4 Folder 24
Invitation - White House tour
1972-07-20
Box 4 Folder 25
Wine fest flier
1985-03-16
Box 4 Folder 26
Legh T. Knowles, Jr. - celebration party
1988-10-27
Box 4 Folder 27
News clippings
1928
Box 4 Folder 28
Invitation - Glenn Curtiss Day ceremonies, Hammondsport, NY
1964-06-27
Box 4 Folder 29
Invitation - 10th anniversary presidential gala ball
1989-10-01-1989-10-02
Box 4 Folder 30
Space shuttle wine - wine bottle labels
Undated
Box 4 Folder 31
Wine labels
Undated
Box 4 Folder 32
Press releases
1988
Box 4 Folder 33
Unkown nots
Undated
Box 5 Folder 1
Notes on tools
Undated
Box 5 Folder 2
Publications
1899, 1968, undated
Box 5 Folder 3
Wine tissue paper
Undated
Box 5 Folder 4
Miscellaneous items
Box 6 Folder 1
NYS Department of State, introduction of Walter S. Taylor prior to South Africa and Australia visit
1970-02-11
Box 6 Folder 2
Wine museum material
Box 6 Folder 3
Wine building plans
Folder 1
Earl aviation prints by H. Hawkins, autographed
Undated