Guide to the Taylor Wine Company Records,
1950-1969.

Collection Number: 6718

Division of Rare and Manuscript Collections
Cornell University Library

Contact Information:
Division of Rare and Manuscript Collections
2B Carl A. Kroch Library
Cornell University
Ithaca, NY 14853
(607) 255-3530
Fax: (607) 255-9524
rareref@cornell.edu
http://rmc.library.cornell.edu
Compiled by:
RMC Staff
Date completed:
March 2012
EAD encoding:
RMC Staff, March 2012
Date modified:
RMC Staff, September 2012

© 2012 Division of Rare and Manuscript Collections, Cornell University Library

DESCRIPTIVE SUMMARY

Title:
,
Creator:
Quantity:
.
Forms of Material:
Correspondence, printed material.
Repository:
Division of Rare and Manuscript Collections, Cornell University Library
Abstract:
Collection material in English

COLLECTION DESCRIPTION

Correspondence, business and accounting records relating the the operation of the Taylor Wine Company in Hammondsport, N.Y. Includes school papers written by Walter Taylor. Letters, notes, and statistics in wine advertising for and by Taylor Wine Company and D'Arcy Advertising Company. Also included are magazine clippings, newspapers, photos, negatives, audio recordings, articles, meeting reports, school coursework and publications. The collection shows the success of the company through smart and extensive marketing. Notable figures in this collection are Walter S. Taylor, Grayton H. Taylor, and William L. Rech.
SUBJECTS

Names:
Taylor Wine Company.
Taylor, Clarence W.
Taylor, Fred C.
Taylor, Greyton H.
Taylor, Walter S.
Taylor Wine Company.

Subjects:
Viticulture.
Wine and wine making.
Wineries -- New York (State) -- Hammondsport.

INFORMATION FOR USERS

Cite As:
Taylor Wine Company records, #6718. Division of Rare and Manuscript Collections, Cornell University Library.
NOTES

Forms part of the Eastern Wine and Grape Archive. (EWGA)
CONTAINER LIST

Date
Description
Container
Jan 1961
Taylor Wine Co. and D'Arcy Advertising Company, January 1961
 Box 1 Folder 1
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, magazine clippings, advertisement plans, receipts
February 1961
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1961
 Box 1 Folder 2
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, publications, magazine clippings, receipts
March 1961
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1961
 Box 1 Folder 3
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, Walter S. Taylor, recipes, statistical data, letters, receipts, magazine clippings, advertisements
April 1961
Taylor Wine Co. and D'Arcy Advertising Company, April 1961
 Box 1 Folder 4
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, advertisements, articles
May 1961
Taylor Wine Co. and D'Arcy Advertising Company, May 1961
 Box 1 Folder 5
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, news clippings, market statistics
June 1961
Taylor Wine Co. and D'Arcy Advertising Company, June 1961
 Box 1 Folder 6
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, photos, news clippings, articles, advertisements
1961
Taylor Wine Co. and D'Arcy Advertising Company 1961
 Box 1 Folder 7
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles, advertisements
August 1961
Taylor Wine Co. and D'Arcy Advertising Company, Aug 1961
 Box 1 Folder 8
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles, advertisements, the Taylor Wine Check-Booster Plan
September 1961
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1961
 Box 1 Folder 9
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Lucille Shearwood, letters, news clippings, articles, advertisements
1961
Merchandising of Advertising 1961, part 1
 Box 1 Folder 10
Magazines: Esquire, Bride's, Holiday, Cosmopolitan, Newsweek, Time, Living, Bakersfield Californian, True, Redbook; William L. Rech, letters
1961
Merchandising of Advertising 1961, part 2
 Box 1 Folder 11
Magazine schedules: Sports Illustrated, Holiday, Time, Living, True, Redbook; William L. Rech, letters, photos
1961
Merchandising of Advertising 1961, part 3
 Box 1 Folder 12
1961 Advertising and Promotion Schedule, William L. Rech, Advertisement Overview
1961
Direct Mail Letters by Salesmen
 Box 1 Folder 13
Mail advertisements, employee introductions, brochures
1963
True Magazine vs. Newsweek, 1963
 Box 1 Folder 14
Statistics
1958-1959
Ocean Press
 Box 1 Folder 15
Letters, the Ocean Press newspaper of Sept 12 1958
1958, 1962
The News
 Box 1 Folder 16
Letters, "Profile of the Millions", statistics
1957
Beverage Industry News
 Box 1 Folder 17
Beverage Industry News Nov 1 1957, publishers statement, rate card
1963
Club Executive
 Box 1 Folder 18
Letters
1958
Arizona Beverage Journal
 Box 1 Folder 19
Letter, magazine advertisement print
1961
American Home Magazine Advertising
 Box 1 Folder 12
Letters, statistics
1961
Modern Bride
 Box 1 Folder 21
Letters
1961
Living Magazine
 Box 1 Folder 22
Letters, telegram, magazine pages
1962
Distributor Group Visits
 Box 1 Folder 23
Taylor Bulletin
1962
Info Re-Regulations
 Box 1 Folder 24
Letters, instruction manuals
1962
Champagne Tax
 Box 1 Folder 25
Letters, "The Exorbitant Federal Tax on Light Sparkling Wines", "The Present Status of the Champagne Industry", Greyton H. Taylor
1962
NABCA Reports
 Box 1 Folder 26
News bulletin, letters, publications
1962-1963
State Regulations
 Box 1 Folder 27
Bulletins, letters, Walter S. Taylor
1962
Hotel Product News
 Box 1 Folder 28
Letters, publication
1961
Holiday Magazine
 Box 1 Folder 29
Magazine pages, letters, telegrams, Grayton H. Taylor
1959
Executive Steward Magazine
 Box 1 Folder 30
Letters, Jack W. Lauts, Grayton H. Taylor, William L. Rech
1956
Connecticut Liquor Control Commission
 Box 1 Folder 31
Letters, Grayton H. Taylor
1955-1963
Buchman and Buchman part 1
 Box 1 Folder 32
Letters, Henry J. Buchman, Abraham M. Buchman, Walter S. Taylor, State Liquor Authority
1955-1963
Buchman and Buchman part 2
 Box 1 Folder 33
Letters, State Liquor Authority approved advertising material, images, photos, Grayton H. Taylor
1957-1958
State of New Hampshire
 Box 1 Folder 34
Letters, Laws and Regulations published material
1958
Kansas Approval on Advertising
 Box 1 Folder 35
Letters, report
1957-1958
Georgia Advertising Approval
 Box 1 Folder 36
Letters, advertisement samples, point-of-sale advertising materials, flattened wine box, Grayton H. Taylor
October 1961
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
 Box 2 Folder 1
Letters, report, Walter S. Taylor, Grayton H. Taylor, William L. Rech
November 1961
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
 Box 2 Folder 2
Walter S. Taylor, Grayton H. Taylor, William L. Rech
December 1961
Taylor Wine Co. and D'Arcy Advertising Company, Dec 1961
 Box 2 Folder 3
Walter S. Taylor, Grayton H. Taylor, William L. Rech
January 1962
Taylor Wine Co. and D'Arcy Advertising Company, Jan 1962
 Box 2 Folder 4
Walter S. Taylor, Grayton H. Taylor, William L. Rech
February 1962
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1962
 Box 2 Folder 5
Walter S. Taylor, Grayton H. Taylor, William L. Rech
March 1962
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1962
 Box 2 Folder 6
Walter S. Taylor, Grayton H. Taylor, William L. Rech
April 1962
Taylor Wine Co. and D'Arcy Advertising Company, Apr 1962
 Box 2 Folder 7
Walter S. Taylor, Grayton H. Taylor, William L. Rech
May 1962
Taylor Wine Co. and D'Arcy Advertising Company, May 1962
 Box 2 Folder 8
Walter S. Taylor, Grayton H. Taylor, William L. Rech
June 1962
Taylor Wine Co. and D'Arcy Advertising Company, June 1962
 Box 2 Folder 9
Walter S. Taylor, Grayton H. Taylor, William L. Rech
July 1962
Taylor Wine Co. and D'Arcy Advertising Company, July 1962
 Box 2 Folder 10
Walter S. Taylor, Grayton H. Taylor, William L. Rech
August 1962
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
 Box 2 Folder 11
Walter S. Taylor, Grayton H. Taylor, William L. Rech
September 1962
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1962
 Box 2 Folder 12
Walter S. Taylor, Grayton H. Taylor, William L. Rech
October 1962
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
 Box 2 Folder 13
Walter S. Taylor, Grayton H. Taylor, William L. Rech
November 1961
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
 Box 2 Folder 14
Walter S. Taylor, Grayton H. Taylor, William L. Rech
October 1961
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
 Box 2 Folder 15
Letters, report, Grayton H. Taylor, William L. Rech
1955-1961
Marketing Information
 Box 2 Folder 16
Magazines, statistics,
1959-1961
Conference Reports D'Arcy
 Box 2 Folder 17
Letters, report
1962
1962 Conferences with D'Arcy and NSO
 Box 2 Folder 18
Letters, report
1958
D'Arcy Advertising Co. Complete Mailing List for Taylor Wine Co.
 Box 2 Folder 19
Letters, mailing list
January 9-11, 1961
National Sales Conference
 Box 2 Folder 20
Letters, reports, papers
1969-1970
Reports and Papers on Wine
 Box 2 Folder 21
1962-1963
Local Advertising
 Box 2 Folder 22
Cornell, travel guides, articles, Walter S. Taylor
1962
West Coast Advertising
 Box 2 Folder 23
1962
Winery - Distributor Advertisements
 Box 2 Folder 24
1962-1963
Great Western Advertisements
 Box 2 Folder 25
1962
Control State Advertisements
 Box 2 Folder 26
1962
Canadian Advertising
 Box 2 Folder 27
Letters
1962
Walter S. Taylor's Advertising Slides
 Box 2 Folder 28
slides, negatives
1962
Taylor Champagne Purse
 Box 2 Folder 29
Audio recording on magnetic tape
1961
Magazine Advertisers Coverage Service
 Box 2 Folder 30
Statistics
1962
Media Considerations
 Box 2 Folder 31
Statistics, reports, D'Arcy Advertising Company
1959-1961
Data on Advertising
 Box 2 Folder 32
1962-1963
Advertising Schedule Copies
 Box 2 Folder 33
1962
Bill Kleins Party Book
 Box 2 Folder 34
Letters, order reports
Walter S. Taylor Business and Accounting Coursework
 Box 2 Folder 35
Worksheets, tests
Lulumae Gage Accounting Coursework
 Box 2 Folder 36
Worksheets, tests
Walter S. Taylor English Coursework
 Box 2 Folder 37
Essays
1939
Wines by Taylor
 Box 3 V-732
Describes the art of wine making in New York State and the Taylor Wine Company. VHS print of original 1939 16mm film. DVD copy available in collection #6695, DVD 169.
1939
Wines by Taylor
 Box 3 V-733
Betacam SP print of original 1939 16mm film. DVD copy available in collection #6695, DVD 169.
2006
Savor the flavor, romancing America's grape.
 Box 3 DVD-47