Taylor Wine Company records, 1950-1989.
Collection Number: 6718
Division of Rare and Manuscript Collections
Cornell University Library
DESCRIPTIVE SUMMARY
Title:
Taylor Wine Company records, 1950-1989.
Repository:
Division of Rare and Manuscript Collections
Collection Number:
6718
Abstract:
Correspondence, business and accounting records relating the the operation of the
Taylor Wine Company in Hammondsport, N.Y. Letters, notes, and statistics in wine advertising
for and by Taylor Wine Company and D'Arcy Advertising Company.
Creator:
Taylor Wine Company
Taylor, Greyton H.
Taylor, Fred C.
Taylor, Clarence W.
Taylor, Walter S.
Quanitities:
4.1 cubic feet.
Language:
Collection material in English
Correspondence, business and accounting records relating the the operation of the
Taylor Wine Company in Hammondsport. Letters, notes, and statistics in wine advertising
for and by Taylor Wine Company and D'Arcy Advertising Company. Also included are magazine
clippings, newspapers, photos, negatives, audio recordings, articles, meeting reports,
school coursework and publications. The collection shows the success of the company
through smart and extensive marketing. Notable figures in this collection are Walter
S. Taylor, Grayton H. Taylor, and William L. Rech.
Also included in this collection are Taylor family photographs, personal correspondence
and school papers written by Walter Taylor, along with a set of autographed prints
by H. Hawkins of early aviation.
Forms part of the Eastern Wine and Grape Archive. (EWGA)
‡3 See also the Greyton H. Taylor Wine Museum at Bully Hill Vineyards in Hammondsport,
N.Y. for additional archival material and photographs of the Taylor Wine Company and
Taylor family.
INFORMATION FOR USERS
Taylor Wine Company records, #6718. Division of Rare and Manuscript Collections, Cornell
University Library.
Names:
Taylor Wine Company
Subjects:
Wineries -- New York (State) -- Hammondsport.
Wine and wine making.
Viticulture.
CONTAINER LIST
Container
|
Description
|
Date
|
|
Box 1 | Folder 1 |
Taylor Wine Co. and D'Arcy Advertising Company, January 1961
|
Jan 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, magazine
clippings, advertisement plans, receipts
|
|||
Box 1 | Folder 2 |
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1961
|
February 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, publications,
magazine clippings, receipts
|
|||
Box 1 | Folder 3 |
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1961
|
March 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, Walter S. Taylor,
recipes, statistical data, letters, receipts, magazine clippings, advertisements
|
|||
Box 1 | Folder 4 |
Taylor Wine Co. and D'Arcy Advertising Company, April 1961
|
April 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, advertisements,
articles
|
|||
Box 1 | Folder 5 |
Taylor Wine Co. and D'Arcy Advertising Company, May 1961
|
May 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, news
clippings, market statistics
|
|||
Box 1 | Folder 6 |
Taylor Wine Co. and D'Arcy Advertising Company, June 1961
|
June 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Gordon E. Hyde, letters, photos,
news clippings, articles, advertisements
|
|||
Box 1 | Folder 7 |
Taylor Wine Co. and D'Arcy Advertising Company 1961
|
1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles,
advertisements
|
|||
Box 1 | Folder 8 |
Taylor Wine Co. and D'Arcy Advertising Company, Aug 1961
|
August 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, letters, news clippings, articles,
advertisements, the Taylor Wine Check-Booster Plan
|
|||
Box 1 | Folder 9 |
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1961
|
September 1961 |
Scope and Contents
Walter S. Taylor, Greyton H. Taylor, William L. Rech, Lucille Shearwood, letters,
news clippings, articles, advertisements
|
|||
Box 1 | Folder 10 |
Merchandising of Advertising 1961, part 1
|
1961 |
Scope and Contents
Magazines: Esquire, Bride's, Holiday, Cosmopolitan, Newsweek, Time, Living, Bakersfield
Californian, True, Redbook; William L. Rech, letters
|
|||
Box 1 | Folder 11 |
Merchandising of Advertising 1961, part 2
|
1961 |
Scope and Contents
Magazine schedules: Sports Illustrated, Holiday, Time, Living, True, Redbook; William
L. Rech, letters, photos
|
|||
Box 1 | Folder 12 |
Merchandising of Advertising 1961, part 3
|
1961 |
Scope and Contents
1961 Advertising and Promotion Schedule, William L. Rech, Advertisement Overview
|
|||
Box 1 | Folder 13 |
Direct Mail Letters by Salesmen
|
1961 |
Scope and Contents
Mail advertisements, employee introductions, brochures
|
|||
Box 1 | Folder 14 |
True Magazine vs. Newsweek, 1963
|
1963 |
Scope and Contents
Statistics
|
|||
Box 1 | Folder 15 |
Ocean Press
|
1958-1959 |
Scope and Contents
Letters, the Ocean Press newspaper of Sept 12 1958
|
|||
Box 1 | Folder 16 |
The News
|
1958, 1962 |
Scope and Contents
Letters, "Profile of the Millions", statistics
|
|||
Box 1 | Folder 17 |
Beverage Industry News
|
1957 |
Scope and Contents
Beverage Industry News Nov 1 1957, publishers statement, rate card
|
|||
Box 1 | Folder 18 |
Club Executive
|
1963 |
Scope and Contents
Letters
|
|||
Box 1 | Folder 19 |
Arizona Beverage Journal
|
1958 |
Scope and Contents
Letter, magazine advertisement print
|
|||
Box 1 | Folder 12 |
American Home Magazine Advertising
|
1961 |
Scope and Contents
Letters, statistics
|
|||
Box 1 | Folder 21 |
Modern Bride
|
1961 |
Scope and Contents
Letters
|
|||
Box 1 | Folder 22 |
Living Magazine
|
1961 |
Scope and Contents
Letters, telegram, magazine pages
|
|||
Box 1 | Folder 23 |
Distributor Group Visits
|
1962 |
Scope and Contents
Taylor Bulletin
|
|||
Box 1 | Folder 24 |
Info Re-Regulations
|
1962 |
Scope and Contents
Letters, instruction manuals
|
|||
Box 1 | Folder 25 |
Champagne Tax
|
1962 |
Scope and Contents
Letters, "The Exorbitant Federal Tax on Light Sparkling Wines", "The Present Status
of the Champagne Industry", Greyton H. Taylor
|
|||
Box 1 | Folder 26 |
NABCA Reports
|
1962 |
Scope and Contents
News bulletin, letters, publications
|
|||
Box 1 | Folder 27 |
State Regulations
|
1962-1963 |
Scope and Contents
Bulletins, letters, Walter S. Taylor
|
|||
Box 1 | Folder 28 |
Hotel Product News
|
1962 |
Scope and Contents
Letters, publication
|
|||
Box 1 | Folder 29 |
Holiday Magazine
|
1961 |
Scope and Contents
Magazine pages, letters, telegrams, Grayton H. Taylor
|
|||
Box 1 | Folder 30 |
Executive Steward Magazine
|
1959 |
Scope and Contents
Letters, Jack W. Lauts, Grayton H. Taylor, William L. Rech
|
|||
Box 1 | Folder 31 |
Connecticut Liquor Control Commission
|
1956 |
Scope and Contents
Letters, Grayton H. Taylor
|
|||
Box 1 | Folder 32 |
Buchman and Buchman part 1
|
1955-1963 |
Scope and Contents
Letters, Henry J. Buchman, Abraham M. Buchman, Walter S. Taylor, State Liquor Authority
|
|||
Box 1 | Folder 33 |
Buchman and Buchman part 2
|
1955-1963 |
Scope and Contents
Letters, State Liquor Authority approved advertising material, images, photos, Grayton
H. Taylor
|
|||
Box 1 | Folder 34 |
State of New Hampshire
|
1957-1958 |
Scope and Contents
Letters, Laws and Regulations published material
|
|||
Box 1 | Folder 35 |
Kansas Approval on Advertising
|
1958 |
Scope and Contents
Letters, report
|
|||
Box 1 | Folder 36 |
Georgia Advertising Approval
|
1957-1958 |
Scope and Contents
Letters, advertisement samples, point-of-sale advertising materials, flattened wine
box, Grayton H. Taylor
|
|||
Box 2 | Folder 1 |
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
|
October 1961 |
Scope and Contents
Letters, report, Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 2 |
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
|
November 1961 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 3 |
Taylor Wine Co. and D'Arcy Advertising Company, Dec 1961
|
December 1961 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 4 |
Taylor Wine Co. and D'Arcy Advertising Company, Jan 1962
|
January 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 5 |
Taylor Wine Co. and D'Arcy Advertising Company, Feb 1962
|
February 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 6 |
Taylor Wine Co. and D'Arcy Advertising Company, Mar 1962
|
March 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 7 |
Taylor Wine Co. and D'Arcy Advertising Company, Apr 1962
|
April 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 8 |
Taylor Wine Co. and D'Arcy Advertising Company, May 1962
|
May 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 9 |
Taylor Wine Co. and D'Arcy Advertising Company, June 1962
|
June 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 10 |
Taylor Wine Co. and D'Arcy Advertising Company, July 1962
|
July 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 11 |
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
|
August 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 12 |
Taylor Wine Co. and D'Arcy Advertising Company, Sept 1962
|
September 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 13 |
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1962
|
October 1962 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 14 |
Taylor Wine Co. and D'Arcy Advertising Company, Nov 1961
|
November 1961 |
Scope and Contents
Walter S. Taylor, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 15 |
Taylor Wine Co. and D'Arcy Advertising Company, Oct 1961
|
October 1961 |
Scope and Contents
Letters, report, Grayton H. Taylor, William L. Rech
|
|||
Box 2 | Folder 16 |
Marketing Information
|
1955-1961 |
Scope and Contents
Magazines, statistics,
|
|||
Box 2 | Folder 17 |
Conference Reports D'Arcy
|
1959-1961 |
Scope and Contents
Letters, report
|
|||
Box 2 | Folder 18 |
1962 Conferences with D'Arcy and NSO
|
1962 |
Scope and Contents
Letters, report
|
|||
Box 2 | Folder 19 |
D'Arcy Advertising Co. Complete Mailing List for Taylor Wine Co.
|
1958 |
Scope and Contents
Letters, mailing list
|
|||
Box 2 | Folder 20 |
National Sales Conference
|
January 9-11, 1961 |
Scope and Contents
Letters, reports, papers
|
|||
Box 2 | Folder 21 |
Reports and Papers on Wine
|
1969-1970 |
Box 2 | Folder 22 |
Local Advertising
|
1962-1963 |
Scope and Contents
Cornell, travel guides, articles, Walter S. Taylor
|
|||
Box 2 | Folder 23 |
West Coast Advertising
|
1962 |
Box 2 | Folder 24 |
Winery - Distributor Advertisements
|
1962 |
Box 2 | Folder 25 |
Great Western Advertisements
|
1962-1963 |
Box 2 | Folder 26 |
Control State Advertisements
|
1962 |
Box 2 | Folder 27 |
Canadian Advertising
|
1962 |
Scope and Contents
Letters
|
|||
Box 2 | Folder 28 |
Walter S. Taylor's Advertising Slides
|
1962 |
Scope and Contents
slides, negatives
|
|||
Box 2 | Folder 29 |
Taylor Champagne Purse
|
1962 |
Scope and Contents
Audio recording on magnetic tape
|
|||
Box 2 | Folder 30 |
Magazine Advertisers Coverage Service
|
1961 |
Scope and Contents
Statistics
|
|||
Box 2 | Folder 31 |
Media Considerations
|
1962 |
Scope and Contents
Statistics, reports, D'Arcy Advertising Company
|
|||
Box 2 | Folder 32 |
Data on Advertising
|
1959-1961 |
Box 2 | Folder 33 |
Advertising Schedule Copies
|
1962-1963 |
Box 2 | Folder 34 |
Bill Kleins Party Book
|
1962 |
Scope and Contents
Letters, order reports
|
|||
Box 2 | Folder 35 |
Walter S. Taylor Business and Accounting Coursework
|
|
Scope and Contents
Worksheets, tests
|
|||
Box 2 | Folder 36 |
Lulumae Gage Accounting Coursework
|
|
Scope and Contents
Worksheets, tests
|
|||
Box 2 | Folder 37 |
Walter S. Taylor English Coursework
|
|
Scope and Contents
Essays
|
|||
Box 2 | Folder 38 |
Financial Statement and Overview
|
1953 |
Box 2 | Folder 39 |
Data from studies involving corks with John Barnard
|
1982 |
Box 3 | V-732 |
Wines by Taylor
|
1939 |
Scope and Contents
Describes the art of wine making in New York State and the Taylor Wine Company. VHS
print of original 1939 16mm film. DVD copy available in collection #6695, DVD 169.
|
|||
Box 3 | V-733 |
Wines by Taylor
|
1939 |
Scope and Contents
Betacam SP print of original 1939 16mm film. DVD copy available in collection #6695,
DVD 169.
|
|||
Box 3 | DVD-47 |
Savor the flavor, romancing America's grape.
|
2006 |
Box 4 | Folder 2 |
D. Bauder mail
|
1897-1907 |
Box 4 | Folder 3 |
Wine advertisements and pamphlets
|
|
Box 4 | Folder 4 |
Two handkerchiefs with embroidered "S"
MU-1915-1916 |
Undated |
Box 4 | Folder 5 |
Miscellaneous postcards
|
1890-1920 |
Box 4 | Folder 6 |
F.M. Champlin letters
|
1920 |
Box 4 | Folder 7 |
Taylor family photos
|
1960-1970 |
Box 4 | Folder 8 |
Additional family photos
|
Undated |
Box 4 | Folder 9 |
Walter Taylor photos
|
Undated |
Box 4 | Folder 10 |
Taylor family history items
|
|
Box 4 | Folder 11 |
Personal correspondence - Lillian
|
1988 |
Box 4 | Folder 12 |
Personal correspondence - Walter Taylor
|
1960's-1970's |
Box 4 | Folder 13 |
Family correspondence
|
1989 |
Box 4 | Folder 14 |
General correspondence
|
1960-1988 |
Box 4 | Folder 15 |
Greyton H. Taylor wine museum material
|
|
Box 4 | Folder 16 |
Walter S. Taylor farewell address
|
1970-04-23 |
Box 4 | Folder 17 |
Barrell dinner
|
1986 |
Box 4 | Folder 18 |
Annual industry questionnaire
|
1964 |
Box 4 | Folder 19 |
St. Mary's 10th annual wine tasting party
|
1986-06-06 |
Box 4 | Folder 20 |
Certificates
|
1976, 1986 |
Box 4 | Folder 21 |
Grape country calandar
|
1989 |
Box 4 | Folder 22 |
Living Wine Grapes, by Walter S. Taylor
|
Undated |
Box 4 | Folder 23 |
Walter S. Taylor artwork
|
|
Box 4 | Folder 24 |
Invitation - White House tour
|
1972-07-20 |
Box 4 | Folder 25 |
Wine fest flier
|
1985-03-16 |
Box 4 | Folder 26 |
Legh T. Knowles, Jr. - celebration party
|
1988-10-27 |
Box 4 | Folder 27 |
News clippings
|
1928 |
Box 4 | Folder 28 |
Invitation - Glenn Curtiss Day ceremonies, Hammondsport, NY
|
1964-06-27 |
Box 4 | Folder 29 |
Invitation - 10th anniversary presidential gala ball
|
1989-10-01-1989-10-02 |
Box 4 | Folder 30 |
Space shuttle wine - wine bottle labels
|
Undated |
Box 4 | Folder 31 |
Wine labels
|
Undated |
Box 4 | Folder 32 |
Press releases
|
1988 |
Box 4 | Folder 33 |
Unkown nots
|
Undated |
Box 5 | Folder 1 |
Notes on tools
|
Undated |
Box 5 | Folder 2 |
Publications
|
1899, 1968, undated |
Box 5 | Folder 3 |
Wine tissue paper
|
Undated |
Box 5 | Folder 4 |
Miscellaneous items
|
|
Box 6 | Folder 1 |
NYS Department of State, introduction of Walter S. Taylor prior to South Africa and
Australia visit
|
1970-02-11 |
Box 6 | Folder 2 |
Wine museum material
|
|
Box 6 | Folder 3 |
Wine building plans
|
|
Mapcase Folder 1 |
Earl aviation prints by H. Hawkins, autographed
|
Undated |